Smallwood partnered with Rinnai America to reimagine their workspaces across multiple locations, transforming traditional office environments into open, collaborative spaces that supported team interaction and accommodated a range of focused, individual work settings. The updated interiors featured lower-panel workstations and a variety of meeting spaces—both open and enclosed—to encourage flexibility and adaptability throughout the workday.
A central focus of this transformation was the “Rinnai Experience”, a branded journey beginning at the reception area and extending through their training facilities. This experience was designed for employees, customers, and partners visiting the campus for product education and training.
Smallwood’s experiential graphic design team developed a cohesive visual narrative that brought Rinnai’s brand to life throughout the space. Branded storytelling elements conveyed the company’s values, technological innovation, and leadership in the industry. Graphics and environmental features were integrated with the architecture to create moments of discovery and engagement along the visitor path.
Key experiential features include:
– A custom-designed corporate history timeline with tailored lighting and interactive digital content
– Bold mission and vision graphics in key circulation areas
– Custom illustrations highlighting Rinnai’s precision, innovation, and human impact
– Graphic and spatial teaching tools embedded in the Training Center
– Branded wallcoverings extending the visual identity across meeting spaces and corridors
The result was a multi-sensory, immersive experience connecting people to Rinnai’s brand story—whether working from a focus pod, attending a training session, or moving through the building. This environment positioned Rinnai as a forward-thinking, people-centered organization committed to innovation and excellence.
