The key to maintaining an edge in the market for older, Class “A” properties is the ability to reposition the asset to meet current market demands. Monarch Tower, a 24-story 1990’s style Atlanta office building, underwent a lobby refresh to address this need. The property had several ownership groups, each with their vision and priorities, and Smallwood’s team worked to create a cohesive, next-generation design. The focus on identifying and prioritizing the project scope and cost was invaluable during the design process.
The existing lobby space reflected a 1980’s style with dark finishes, excessive details, and a large three-story volume of underutilized space. The design aimed to lighten and simplify the space using a background palette of white. White-veined Chinese marble flooring enhanced the existing finishes, while book and slipped matched stone were introduced as feature entry walls. A new sculptural desk in white stone, wood, and stainless steel was designed to create scale and volume. Custom wool rugs and large-scale seating groups added a hospitality feel, while sculptural pendant light fixtures provided a “wow” factor for visitors and tenants.
A tenant lounge was built off the main lobby, offering tenants an alternative work and collaborative space. The furniture is flexible, allowing tenants to reconfigure it as needed. The design continues the detail and finishes palette of the main lobby. The refresh has resulted in increased leasing and a positive return on investment for the ownership groups.
